Joan Fleming - Model
Q: Why modelling?
A: Confidence. 100% confidence. I’d always wanted to try, and one day I just decided to go for it. It’s worked out really well.
Q: You started with Country Girl Management?
A: Yes, that was the beginning. It gave me an understanding of how the modelling industry works, built my confidence, and taught me about social media and how to present myself. I also made lifelong friends there.
Q: How important is social media to your modelling?
A: Extremely important. Brands and agencies look at your profile first. I get feedback all the time about how strong mine is. It really matters how you’re seen.
Q: What do you do outside of modelling?
A: I work in disability support, which I love. I have ADHD, so a varied, active job suits me far better than a 9-to-5 office role.
Q: Where do you see yourself going?
A: I have plans A, B, C, D. I’ll give modelling my all and see where it takes me, but I’m also happy working in disability and eventually starting a family. I try not to put unrealistic expectations on myself.
Q: How do you deal with the realities of modelling—short careers, rejection, competition?
A: You get one yes for every ten nos. Some people give up too early, but you’ve got to work for it. I’ve already been on a magazine cover, which blew my mind. I know I’m not destined for every runway—like Milan or Paris—but the industry is diversifying, and there are niches for everyone.
Q: Is your family supportive?
A: Completely. At first they didn’t really get it, but when I told them I was on a magazine cover, they were shocked and proud. My dad doesn’t understand Instagram, but he always tells me, “Looks great, Joanie.” That means a lot.
Q: Tell me about your tattoos and piercings.
A: I promised my pop I’d never tattoo my face, and I’ve kept that promise. But at 18 I went a bit crazy with cheap tattoos, most of which I regret. They’re part of me though, and while I sometimes worry they might limit jobs, I also know they make me unique. Different agencies see me differently—some said I was too bland, others thought I was unique.
Q: How do you approach working with agencies?
A: I’ve already switched once. My first agency didn’t get me jobs, but the new one is more promising. If it doesn’t work out, I’ll try another, or just keep freelancing like I’ve done so far. Everything I’ve achieved to date has been through my own efforts.
Q: Do you think personality matters in modelling?
A: Definitely. I’ve been told many models can be bland. Personality comes through in photos, and it’s vital in building relationships. I always try to bring character and authenticity into my work.